The burning question on my mind for the last 9 months has finally been answered! So, I have consistently noticed the trend of Japanese girls wearing pink blush under the eyes, and it's baffled me so much that I have even asked my relocation agent what the deal was! Rie Masai - what you are about to read is gospel!
The best part for me was..." the appearance of burning cheeks created by undereye blush can evoke an alluring, post-bedroom glow." POST BEDROOM GLOW! Wow - I'm nearly speechless....but at least I can rest knowing all about this trend and also in the knowledge that I am clearly the un-trendy one in this market
Under Eye Pink Glow
Source: Refinery29