Rihanna's makeup brand is flying! Off shelves and into record books it seems. When Fenty launched at Harvey Nichols in London in September 2017, I literally had phone calls, FaceTimes in fact showing me the queues snaking around the building to get a product...in fact, any product from the most coveted beauty launch of the year.
Fenty Beauty launched with a grand total of 40 shades - That is record breaking considering that the only brands that can rival such diversity are established, long running companies such as MAC, MakeUpForever, Maybelline and Lancome.
What Riri's makeup line has clearly shown the world is that she is aware that all women of colour are not the same colour.....groundbreaking much? So finally women do not have to compromise on their foundation shade and feel excluded in an ever saturated industry.
The concept of offering foundation in more than 'light, sand or beige' shades is so radical that Fenty Beauty was included in the Time magazine 25 Best Inventions of the Year.
In fact Fenty is estimated to surpass Kylie Jenner's makeup line as it exceeded Kylie Cosmetics sales by 5 times in its 1st month. Considering that the Kylie line racked $420 million since its launch, I would say Fenty is rocketing!
Now I just have to figure out my next trip the UK so I can see all the delicious products for myself!